Is Google Ads proving expensive for your business? Bing ads can be the perfect alternative to Google ads as there is often less competition on the platform. Although there is a smaller market than Facebook, there are still more than a billion users on Bing and your ads can be more targeted. There is less spam traffic so your clicks can more likely convert into actual sales and leads. It also broadens your reach and means you are always getting in front of the right customers. So what are you waiting for?