VSL Principles

#1 – Don’t Persist – Dominate – Set Your Intentions – Double Your High Score

When you’re committed. And not going to stop working towards your goals no matter what…

Then it’s easy to get caught up in that life of trudging through. Persisting on. Fuck persisting. Don’t just inch your way forward. Dominate that shit. You live for this shit. You live for making these kind of campaigns. Wake the fuck up. Sooner than later, you have to be sick and tired of not being the best in the world. Not having the success you’ve already dreamed of. Fuck Persisting. Dominate that shit.

#2 – Your Whole World Revolves Around Getting an ROI

It’s not about making videos. It’s about using those videos to scale upward. VSLs are just the vehicle we use to do that.

#3 – Know the EXACT CPA That Would DOUBLE YOUR HIGH SCORE!!

What is the cost per acquisition you’re aiming for? If your product costs $49 and you’re getting $25 sales at scale. Then you’re printing pretty hard.

#4 – Complete the Entire Research Process & Have Big Ideas Approved By Authority

#5 – “What I noticed about your writing is it’s all Laser Focused on 1 Idea” – Jon Benson

This

#6 – Simple Unique Problem Mechanism + Simple Unique Solution = Problem Solved. 2 Sentences

Problem

You’re showing signs of aging

Back Pain

Your Losing Money

Better way to advertise

Aliens have landed on planet earth.

To note:

This table is for demonstration purposes only. We are not making any of the claims nor telling people that these claims are true.

Problem Mechanism

Toxic Progerin breaks down the skin

Feet Aren’t Supported

Ads arn’t converting your viewers

Not following a winning formulas

They’re killing everyone.

Solution Mechanism

Progeline reduces progerin by 22%

Acupuncture spots on your Feet

Modeling the biggest campaigns in the world. Make world class VSLs

Alien Blastinator 4000

Solution

Cream w/ Progeline Wrinkles go away

Foot insoles hit these spots to make Back pain goes away

Start making millions of dollars per month

Kills 5 aliens a second.

#7 – DON’T ASSUME YOU KNOW WHAT THE UNIQUE MECHANISM IS!!!!! YOU HAVE BEEN WRONG 1000X ABOUT THIS. YOU MUST INTERVIEW AUTHOR!!!

This is one of the most common mistakes I have made in my career. Assuming I know “how it works”. Writing a VSL. Having it flop. Then figuring out that I never really understood how the root cause of my prospects problem and how my product solves that.

Go straight to the source the author. Ask them.

What was the core problem you needed to solve?
What did you discover was the real reason you couldn’t solve this problem?
What was the unique mechanism that allowed you to over come this?
How is this mechanism delivered through the product?

#8 – Know Exactly Who You’re Talking Too. Who has

#9 – Dumb down the Language for Joe the 51 Year Old Plumber. 5 FK Score (how would a dumb person say this sentence?)

Science discovered certain proteins cause your skin to look older.

Doctor are like, “Yeah that’s true. And it makes me sad”

Here’s how you know if you actually have it.

We found an answer. It’s called Progeline.

We tested it. It reduced progerin and improved their skin. And made them happy.

We put it in a cream. It works great.

#10 – Follow the Flow of A Winning Campaign

Universal Objections

“Objections are so devastating to sales that we don’t handle them. We devastate their entire existence.” ~ Jason Fladdlen

BIG —> “Constant reassurance that everything’s OK”/“This Will NEVER HAPPEN TO ME!”

“Don’t worry these things never stopped her before. I’ve been an actress for a decade. I’ve always been more or less invincible”
”Well I strongly disagreed, but I didn’t want to argue with my mother. So I tried to dismiss this whole falling thing, assuming it was just an “off night” for her
Happens after the first little incident. She must reject help because she held this false belief. This leads into the second PAINFUL state
This is all actually pretty common. “Doctors see this all the time”

BIG —> You’ve tried to solve this Problem before. You failed every time. Why is this different?
- She tried popular patches and creams advertised on the internet. Yes despite promising the moon and making outrageous claims…they just drained our bank account and made us feel stupid (she’s failed just like you)
- Discovers MMP-13. New unique mechanism

I Don’t Believe You
- Hero Says “Almost sounded too good to be true”
- Even though I was skeptical of what he mentioned…I couldn’t help but feel a slight glimmer of hope…”
- Here’s the research studies to back up all my statements