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VSL Principles #1 – Don’t Persist – Dominate – Set Your Intentions – Double Your High Score When you’re committed. And not going to stop working towards your goals no matter what… Then it’s easy to get caught up in…
In the ever-evolving landscape of digital marketing, businesses are constantly seeking new platforms to connect with their target audience. Over the past few years, TikTok has emerged as a cultural phenomenon, capturing the attention of users worldwide. With its rapid…
Introduction In the ever-evolving landscape of digital marketing, where algorithms change, trends fluctuate, and consumer attention spans dwindle, one timeless element remains constant – the power of storytelling. Storytelling isn’t just a tool; it’s the cornerstone of successful branding and…
Are you aware of the potential legal risks and missed opportunities associated with a non-ADA compliant website? As a business owner, ensuring your website is accessible to all users, including those with disabilities, is not only a moral obligation, but…
Introduction In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. One trend that’s dominating the SEO arena is the rise of voice search and conversational marketing. As virtual assistants and smart speakers become an integral…
Even though I’m not a lawyer. I have learned a few things about what you are allowed to do and not allowed to do while advertising. At a high level, there are three fundamental rules: Advertisements must be truthful, cannot…
CPC, CPM, CPL, CPA… With all these digital marketing terms, do you feel lost? Don´t worry. These are actually very simple values to calculate and adjust your Ads campaigns (Facebook, Instagram, Snapchat, Google, etc.) in order to get the best…
In the digital marketing environment we often use terms like SEO, organic results, SEA, paid search, keyword advertising. However, if you are new to this field or operate in a totally different industry it might be difficult to understand the…
These days, it is hard to believe that you are not using the famous social network called Instagram. Whether it’s your account or an account dedicated to your business, your main goal is surely to grow your audience. After all,…
<!– wp:paragraph –> <h2>Google Ads access levels:</h2> <p>On Google Ads, There are several account levels that allow you to scale the functionality of the platform. Here is an overview:</p> <ul> <li>Email access: the user has access to emails related to the…